Amid a challenging economic climate, Australian consumers are increasingly conscious about maximizing the value of their money. As a result, it is not surprising that 50% of respondents in the recent ShopperPANEL survey expressed a pessimistic outlook on the prospects of cost-of-living pressures improving by the end of 2023. This begs the question of how consumers will adapt to such pressures and how it will affect retailers who may experience a slowdown in sales revenue.
To delve deeper into this topic, our latest edition of ShopperPANEL has examined data from over 1,000 Australian consumers to identify changing trends in buying habits and personal shopping behaviours. Our analysis encompasses various aspects of consumer behaviour, ranging from online shopping to consumers approach to physical retail stores.