Demystifying Mystery Shopping

Mystery Shopping has proven to be an indispensable tool for both brands and retailers dedicated to elevating their service quality and ensuring consistent and exceptional customer experiences are delivered throughout their network. WHAT IS MYSTERY SHOPPING AND WHY IS IT A POWERFUL TOOL? In today’s continually changing retail landscape, customer satisfaction and loyalty play a … Read more

Pop-Up Kiosks and Consumer Engagement: A Win-Win Strategy

Today in retail, consumers have more choices than ever before, and brands are constantly seeking innovative ways to capture their attention and build lasting connections. One strategy that has gained significant traction in recent years is the use of pop-up kiosks. These temporary retail locations aren’t just about selling products; they offer a unique opportunity … Read more

ShopperPANEL

Amid a challenging economic climate, Australian consumers are increasingly conscious about maximizing the value of their money. As a result, it is not surprising that 50% of respondents in the recent ShopperPANEL survey expressed a pessimistic outlook on the prospects of cost-of-living pressures improving by the end of 2023. This begs the question of how … Read more