ACCELERATING RETAIL EXCELLENCE

WE’RE THE NUMBER ONE RETAIL PARTNER IN AUSTRALIA AND NEW ZEALAND FOR MERCHANDISERS, SALES TEAMS, BRAND AMBASSADORS, MYSTERY SHOPPERS AND AUDITORS

CREATIVE ACTIVATION IS A RETAIL PARTNER WITH PROVEN RESULTS IN ACCELERATING SALES AND CUSTOMER ENGAGEMENT. WE ARE RECOGNISED AS A LEADER IN DELIVERING MEASURABLE SALES GROWTH FOR RETAILERS AND BRANDS THROUGHOUT AUSTRALIA AND NEW ZEALAND.

OUR SERVICES

WE DRIVE, ENABLE AND ENHANCE OUR PARTNERS SALES AND BRAND EXPERIENCE BY DELIVERING UNPARALLELED FIELD MARKETING ACTIVATION THROUGH STRATEGIC AND TACTICALLY PLANNED ACTIVITY.

RETAIL EXECUTION

MERCHANDISING

Driving on-shelf availability and shelf presence

Our teams drive on-shelf availability and maximise on-shelf presence. With experience across corporate and independent grocery, pharmacy, liquor, mass merchants, consumer electronics, hardware, route and convenience, our passionate teams deliver accelerated sales for our partners.

PROMOTIONAL TIE UP

Maximising promotional sales

Our teams ensure that your promotional campaigns are executed to deliver the highest sales return. Team members are trained to work with store staff to maximise display presence, stock weight and duration.

PLANOGRAM IMPLEMENTATION

Executing planograms and shelf relays

Our teams are trained to successfully complete a variety of planogram types across many categories and fixtures, from simple hang-sell bays through to highly complex permanent fixtures.

STOCK MANAGEMENT

Enable and drive the supply chain

Our teams are experienced in all aspects of in-store stock management, from system inventory checks, manual ordering, returns, stock counts and audits. Our customised reporting platform ensures actionable easy-to-access real time visibility on store-by-store stock positions.

SALES DELIVERY

SALES REPRESENTATIVES

Passionate about growing sales and retailer partnerships

Our specialist sales representatives are a fully integrated extension of your sales team. Our skilled teams present, negotiate and secure distribution, place orders and secure leading in-store shelf presence by establishing retail partnerships based on trust. With extensive experience in independent grocery, pharmacy, liquor, hardware, speciality channels, route and convenience, we tailor our solution to your needs.

ASSISTED SALES

Engaging, demonstrating and converting consumers at the point of purchase

Our assisted sales teams are in store to connect with consumers, engage them into the brand, demonstrate the features and benefits and ultimately close the sale. With extensive experience across consumer electronics, home appliances, telecommunications, liquor and hardware we design measurable return-on-investment assisted sales solutions.

DEMONSTRATORS

Propelling brand and product trial and awareness

Our demonstrator teams are trained to create on-brand experiences, to communicate the features and benefits, to demonstrate and sample, maximising the brand exposure at the point of purchase.

TRAINERS

Training retailer staff to become brand advocates for our partners

Our trainers become an extension of your business, training retail staff to become experts in all aspects of your brand’s features and benefits. Delivered in a variety of forums including the sales floor, a classroom setting, tradeshows, conference or via our online virtual solution.

CUSTOMER EXPERIENCE

MYSTERY SHOPPING

Closing the gap between ‘desired’ and the ‘real’ customer journey

Our mystery shopping programs provide actionable insights on the realised customer journey. They create a measurable and objective focus to standards, identify training and implementation gaps at site and group level. We commit to 100% data integrity and coverage.

AUDITING

Highly skilled and trained auditors focused on assessing and improving risk and compliance

Our auditing teams are detail- and compliance-oriented. They conduct granular assessments to drive operational excellence. We are committed to 100% data integrity and coverage.

VOICE OF CUSTOMER

Helping brands listen to their customers expectations and experiences

Through direct 360 degree connection with a brand’s active customers, we explore and measure the customer journey. We capture real feedback to identify emerging themes and trends. We differentiate ourselves through our focus on closing the loop and driving change through integrated mystery shopping and field force training programs.

SHOPPER SURVEYS

Fast and cost effective way to gain shopper insights

Our online shopper panel of over 5,000 respondents provides detailed insights to help brands understand the shopper’s mindset, needs, wants and expectations. Our solutions enable fast and cost effective access to your brands and categories’ shoppers.

SPECIALIST SERVICES

SALES + ACCOUNT MANAGEMENT

Unrivalled sales and account management

Our fully integrated partner delivers specialist sales and account management for independent grocery, inclusive of Metcash national and state offices, multi-site operators and vendor-managed inventory planning, field sales and merchandising, finance, claims administration, orders, billings and shipments, warehousing and fulfilment.

POINT OF SALE LOGISTICS

Specialist in POS fulfilment

Our fully integrated partner delivers national POS storage, co-packing and kitting, sampling and promotional fulfilment, distribution and freight management as well as event asset logistics.

NATIONAL WAREHOUSING + DISTRIBUTION

Technology lead specialist in complex warehousing with a National footprint

Our fully integrated partner specialises in complex handling and rework, EDI and transport management, including D2C in state-of-the-art facilities across all Australian capital cities.

OUR PEOPLE

THE QUALITY AND PASSION OF OUR PEOPLE ARE THE KEY POINTS OF DIFFERENCE, ESTABLISHING US AS A SALES FOCUSED AND DATA LED ORGANISATION.

Gerard Feehan

Group Managing Director

I take great satisfaction out of delivering results for our partners. I leverage my commercial expertise to design, challenge and deliver innovative retail solutions.

Bruno Maurel

Executive Chairman

I am fortunate to be working in partnership with World Leading Brands and Innovative, passionate team members in an exciting ever changing retail environment. I am energised to come to come to work every day, to continue on the growth journey of making a difference.

Simone Heath

General Manager – NSW

Working with our partners to achieve their business objectives through our passionate and professional field teams is what I love doing.

Peter Tait

General Manager – NSW

Leading a team who are extremely passionate about our clients’ brands and always go the extra mile to drive successful outcomes is very rewarding.

Ernest Fitzgerald

GENERAL MANAGER – VIC

I enjoy taking a balanced approach to measuring and improving Customer Experience for our client partners with a focus on uncovering insights and driving ROI.

Dale Horrobin

CLIENT SERVICE DIRECTOR

The results our field teams achieve for our clients from genuine store relationships, care for customers and a desire to go beyond expectations is inspiring.

Michael O’Halloran

Client Service Director

I’m focused on driving sales by building motivated teams that have engaging conversations with their customers.

Nancy Commins

Business Development Director

I love taking a brief from a client and working with my colleagues to develop a tailor made solution that helps them win in retail.

Richard Marr

General Manager – Finance & Commercial

I enjoy the challenge of delivering commercially viable solutions for our clients by developing and deploying efficient and streamlined systems.

Natalie Hughes

General Manager – Operations & BI

For me, it’s all about delivering operational excellence. Ensuring confidence in our ability to design, implement and deliver customised solutions for our clients is what drives me.

Stephen Calacouras

Client Service Director

I enjoy working for a progressive business who encourages and supports talented people to relentlessly pursue best in class solutions for our valued clients.

Nicole James

National Field Director

I love working for a company that puts its people first & prides itself on providing a supportive and positive work culture. Leading a diverse team of passionate individuals that continually strive to deliver outstanding result for our clients and world leading brands makes my role exciting & very rewarding.

Chris Modowski

Client Service Director

I enjoy working with an amazing group of people and the creativity needed to manage the exciting and ever-changing retail landscape for our Clients.

Jeeva Paski

Business Intelligence Manager

It is rewarding to work with a variety of clients across FMCG, Telco and Consumer Electronics and deliver innovative solutions that meet their IT requirements.

Joanne beehag

Human Resources Manager

People are the foundation of our business and I take pride in ensuring we meet the changing needs of the business, our clients and team.

NERIDAH WEARNE

Commercial Director

I’m proud to be able to partner with our clients and internal stakeholders to provide both operational and commercial excellence.

CHANNELS WE SPECIALISE IN