Welcome

WEʼRE THE NUMBER ONE RETAIL PARTNER IN AUSTRALIA AND NEW ZEALAND FOR

MERCHANDISERS, SALES TEAMS, BRAND AMBASSADORS,
MYSTERY SHOPPERS AND AUDITORS

WE WORK WITH LEADING RETAILERS AND BRANDS TO ACCELERATE RETAIL
EXCELLENCE AND OUR PASSION AND DEDICATION HAS OUR CLIENTS WANTING TO
STAY WITH US YEAR AFTER YEAR.

PART OF THE CLEMENGER GROUP, AUSTRALIAʼS LARGEST AND MOST SUCCESSFUL MARKETING COMMUNICATIONS GROUP, WE ARE A RETAIL PARTNER WITHOUT PEER.

What we do

WE DRIVE, ENABLE AND ENHANCE OUR PARTNERS SALES AND BRAND EXPERIENCE BY DELIVERING UNPARALLELED FIELD MARKETING ACTIVATION THROUGH STRATEGIC AND TACTICALLY PLANNED ACTIVITY
HELLO THE NEW WORLD

SALES TEAMS

IS YOUR RETAIL STRATEGY DELIVERING THE BRAND DIFFERENTIATION AND SALES GROWTH YOU EXPECTED?

There is no ‘one size fits all’ when it comes to designing a successful strategy for your retail activation. Knowing what to activate, when to activate, how to reach consumers and ultimately influence their buying decision, is best achieved through a combination of expertise, channel experience and the right mix of sales and marketing services.

In collaboration with you, we will construct a retail strategy designed to deliver the results you want.

MERCHANDISING

IS THE REALITY OF YOUR IN-STORE BRAND ACTIVATION MATCHING YOUR EXPECTATIONS?

When you have a brand in the marketplace, it takes on a life of its own. It is defined by the way it is presented and by the way shoppers or consumers perceive it.

Successful in-store brand activation requires the capability and flexibility to service the right stores at the right time with the right people. Whether that is product visual merchandising, planograms, relay execution, B2B sales teams or B2C kiosk sales, the field management of your brand is a vital element of the sales and marketing mix.

BRAND AMBASSADOR

ARE SHOPPERS FULLY ENGAGED WITH YOUR BRAND WHEN IN STORE?

The retail store environment is an experiential destination; however it is also the most competitive landscape for brand switching and sales conversion.

The point of purchase is a brand’s opportunity to influence consumer preference.

Brand Ambassadors influence consumer preference by engaging, demonstrating and converting sales at the point of purchase.

Retail Educators on the other hand secure brand preference with the retail floor teams through face to face training and relationship building to drive ongoing brand recommendation and sales uplift.

CUSTOMER EXPERIENCE MEASUREMENT

WHEN CUSTOMERS ENGAGE WITH YOUR BRAND, IS THEIR CUSTOMER EXPERIENCE BY DESIGN OR BY CHANCE?

Customer experience management is no longer a nice to have; it has become the competitive differentiator for brands wanting to succeed in the ‘Age of the Customer’.

Delivering a genuine and consistent customer experience is an outcome of a holistic and purposeful design including both operational compliance and customer engagement.

Using a mix of services including mystery shopping, customer interviews, retail auditing and Voice of Customer (VoC) solutions, your customer experience can become a quantifiable business metric transforming how your business operates.

Overview
SALES TEAMS
FIELD SALES REPRESENTATIVES
STORE WITHIN STORE SALES TEAMS
KIOSK SALES TEAMS
TEAMS TELESALES TEAMS
MERCHANDISING
VISUAL MERCHANDISING
ON SHELF AVAILABILITY
POS WAREHOUSING AND LOGISTICS
DEDICATED AND SYNDICATED MERCHANDISING SOLUTIONS
BRAND AMBASSADOR
IN STORE AMBASSADORS
ASSISTED SALES
RETAILER FLOOR STAFF TRAINING
CONSUMER DEMONSTRATIONS
CUSTOMER EXPERIENCE MEASUREMENT
MYSTERY SHOPPING
BRAND & RETAIL AUDITS
CUSTOMER EXPERIENCE FEEDBACK
VOICE OF CUSTOMER
EXIT INTERVIEWS

Our people

NANCY SMITH-ROBERTS

CLIENT SERVICE DIRECTOR

I love taking a brief from a client and working with my colleagues to develop a tailor made solution that helps them win in retail.

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JAMES ANDREW

BUSINESS ANALYST

I enjoy working with a passionate client service team using my financial experience to manage their programs as commercially as possible

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NATALIE HUGHES

OPERATIONS DIRECTOR

For me, it's all about delivering operational excellence. Ensuring confidence in our ability to design, implement and deliver customised solutions for our clients is what drives me.

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PETER TAIT

GENERAL MANAGER

Leading a team who are extremely passionate about our clients' brands and always go the extra mile to drive successful outcomes is very rewarding.

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COLIN BROWN

CLIENT SERVICE DIRECTOR

My extensive experience on the client side places me perfectly to understand the needs of my clients and to consistently and continuously deliver the best results for them in retail.

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MICHAEL O'HALLORAN

CLIENT SERVICE DIRECTOR

I'm focused on driving sales by building motivated teams that have engaging conversations with their customers.

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RICHARD MARR

COMMERCIAL DIRECTOR

I enjoy the challenge of delivering commercially viable solutions for our clients by developing and deploying efficient and streamlined systems.

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DALE HORROBIN

GENERAL MANAGER

The results our field teams achieve for our clients from genuine store relationships, care for customers and a desire to go beyond expectations is inspiring.

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JEEVA PASKI

BUSINESS INTELLIGENCE MANAGER

It is rewarding to work with a variety of clients across FMCG, Telco and Consumer Electronics and deliver innovative solutions that meet their IT requirements.

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SIMONE HEATH

GENERAL MANAGER

Working with our partners to achieve their business objectives through our passionate and professional field teams is what I love doing.

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JOANNE BEEHAG

HUMAN RESOURCES MANAGER

People are the foundation of our business and I take pride in ensuring we meet the changing needs of the business, our clients and team.

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CHRIS WAINWRIGHT

NATIONAL BUSINESS ANALYST

For me, it's not just about doing analysis. I love providing those key business insights that assist our clients to drive sales or provide a better experience for all of their customers

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BRUNO MAUREL

EXECUTIVE CHAIRMAN

I add value to our partners by presenting insights from a range of categories, by challenging ideas and doing what it takes to activate sales.

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BARBARA DI GIULIO

NATIONAL ACCOUNT MANAGER

I thrive on delivering customer-focused retail solutions that impact key customer touch points and create a competitive edge for our client partners.

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NERIDAH WEARNE

FINANCIAL CONTROLLER

I'm proud to be able to partner with our clients and internal stakeholders to provide both operational and commercial excellence.

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Gerard Feehan

MANAGING DIRECTOR

I take great satisfaction out of delivering results for our partners. I leverage my commercial expertise to design, challenge and deliver innovative retail solutions.

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Our values

Our charities

OUR VALUES ARE OUR CORE BELIEFS
THEY HELP TO GUIDE US ON HOW TO CONDUCT OURSELVES AND HOW WE MAKE OUR CHOICES.
OUR VALUES ARE THE ESSENCE OF WHO WE ARE.

PARTNERSHIP An ongoing commitment to our partners, built upon unparalleled professionalism, quality and service.
UNITY A collaborative way of working, harnessing the best of our individual strengths, capabilities and ideas.
RESPECT A pride in our conduct, valuing diversity, enhancing our workplace and supporting our community.
POSITIVITY An optimistic way of thinking, encouraging productive interactions and outcomes.
LAUGHTER A better way to live and work, having fun and celebrating together.
EXCELLENC A relentless pursuit to exceed expectations, achieving results we can be proud of.

Our charities

Our values

We believe that every person can make a difference.

That’s why we encourage all our employees
to participate in any cause they feel passionate about.
In addition to our individual contributions all over the country,
as a business we are proud supporters of:

sony foundation

The Sony Foundation aims to offer solutions to some of the problems faced by young people in Australia today – severe illness, drug and alcohol addiction and homelessness. Our involvement as a corporate partner stems not only from our long term partnership with Sony but also from our shared belief in the Foundation's role in facilitating philanthropy, not just giving donations.

CLEAN UP AUSTRALIA DAY

Clean Up Australia Day is Australiaʼs largest community-based environmental event. What started as a simple Australian idea, has now expanded into 120 countries with an estimated 35 million people annually taking part. With our national footprint, our teams take part within their local communities to help support this great Australian initiative.

TOUR DE CURE

Tour De Cure is an Australian based charity providing much needed financial funding for cancer research and support for those living with cancer and their families. Our support of Tour De Cure stems from our Executive Chairman's long-standing partnership with the charity and his continued involvement as an active board member.

Contact us

CALL US ON 1300 CREATIVE (AU)
0800 787 753 (NZ)
OR DROP US A LINE

and we'll come and meet with you

Sydney

1300 027 328

MELBOURNE

1300 027 328

New zealand

0800 787 753