We don't assume to know your brand like you do,
but we do know retail.
From strategic design and activating field solutions through to customer experience, we generate the frontline impact needed to grow your business.
Is your retail strategy delivering the brand differentiation and sales growth you expected?
There is no ‘one size fits all' when it comes to designing a successful strategy for your retail activation. Knowing what to activate, when to activate, how to reach consumers and ultimately influence their buying decision, is best achieved through a combination of expertise, channel experience and the right mix of sales and marketing services.
In collaboration with you, we will construct a retail strategy designed to deliver the results you want.
Is the reality of your in-store brand activation matching your expectations?
When you have a brand in the marketplace, it takes on a life of its own. It is defined by the way it is presented and by the way shoppers or consumers perceive it.
Successful in-store brand activation requires the capability and flexibility to service the right stores at the right time with the right people. Whether that is product visual merchandising, planograms, relay execution, B2B sales teams or B2C kiosk sales, the field management of your brand is a vital element of the sales and marketing mix.
Are shoppers fully engaged with your brand when in store?
The retail store environment is an experiential destination; however it is also the most competitive landscape for brand switching and sales conversion.
The point of purchase is a brand's opportunity to influence consumer preference.
Brand Ambassadors influence consumer preference by engaging, demonstrating and converting sales at the point of purchase.
Retail Educators on the other hand secure brand preference with the retail floor teams through face to face training and relationship building to drive ongoing brand recommendation and sales uplift.
When customers engage with your brand, is their customer experience by design or by chance?
Customer experience management is no longer a nice to have; it has become the competitive differentiator for brands wanting to succeed in the ‘Age of the Customer'.
Delivering a genuine and consistent customer experience is an outcome of a holistic and purposeful design including both operational compliance and customer engagement.
Using a mix of services including mystery shopping, customer interviews, retail auditing and Voice of Customer (VoC) solutions, your customer experience can become a quantifiable business metric transforming how your business operates.