Trinny London: Pop-up Retail – Creative Activation

Trinny London

We helped Trinny launch her first kiosk

Trinny London engaged Creative Activation to lead its retail growth strategy across APAC, bringing the brand’s cult following from online to in-person. With all products previously fulfilled via the UK, the goal was to create an immersive, personalised experience that would drive awareness, conversion, and foot traffic, fast.

Challenge

Despite strong online demand, Trinny London had no physical retail presence in Australia. The brand needed a partner who could design, deliver, and staff a premium kiosk experience that reflected its unique tone of voice, attracted new customers, and could be scaled across multiple sites.

Solution

Creative Activation managed the full end-to-end activation from site selection, design and build, to logistics, staffing, and launch execution. Every detail was considered to capture the brand’s vibrant personality, combining beauty expertise with experiential retail to make each visit feel bespoke and memorable.

Results

$2 million in sales within the first six months
+50% increase in new customers entering the brand via kiosk
Expanded to three new sites following launch success

Ready to make things happen in retail?