Nespresso
Driving stronger engagement and results through people and performance
Creative Activation has partnered with Nespresso for over a decade, delivering field excellence that connects customers with coffee they love. Through data-led coaching, smarter rostering and a focus on people development, we’ve helped the brand continually raise the bar for in-store performance.

Challenge

Amid increasing competitor activity, Nespresso needed to achieve greater results within existing budgets. Customer registration and membership growth were key priorities, along with maintaining consistently high mystery shopping scores across all stores.

Solution

We conducted detailed store analysis to align rosters with locations offering the highest customer foot traffic. The Creative Activation Customer Experience team carried out national mystery shopping to benchmark and coach staff performance. Targeted training and ongoing development programs lifted engagement and field capability across every site.
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