Energy Australia had struggled to gain momentum in its direct sales channel due to recruitment challenges and high turnover. The brand needed to stabilise its team, improve performance, and create a structure capable of long-term growth and professional service delivery.
We transitioned the model from casual to full-time roles and introduced the CA People Framework to attract, retain and develop high-performing talent. Leveraging CA’s technology and integrated systems, we improved data flow, productivity, and overall team efficiency.
