We create retail moments that matter.
Creative Activation is Australia’s leading retail activation partner.
For more than 40 years we’ve been helping brands connect with shoppers, grow sales and stay ahead in a fast-moving retail world.
Our strength comes from a simple idea: do brilliant work, built on strong partnerships and lived values.
Our story
We started as a small team passionate about bringing brands to life where it matters most, at the point of purchase.
Over time we’ve grown into a national network trusted by Australia’s biggest retailers and brands. Today, we combine deep category knowledge, tech-enabled solutions and an incredible team to deliver at scale without losing the personal touch. It’s how we’ve stayed relevant in a changing retail landscape and why clients choose us again and again.
The PURPLE Way
Partnership
Long-term relationships built on trust and professionalism.
Unity
Collaborating, sharing strengths and ideas.
Respect
Valuing diversity, supporting community, acting with integrity.
Positivity
Bringing optimism and energy to every challenge.
Laughter
Enjoying the work and celebrating together.
Excellence
Striving to do our very best, every time.
PURPLE isn’t just our colour. It’s our culture.
It guides how we work with clients, support our people and show up in every store, campaign and conversation.
These values are lived every day. They shape how we solve problems, how we treat each other and how we help our clients succeed.
Leadership
Great work starts with great people.
Our leadership team brings experience across retail, marketing and technology, but more importantly, a shared commitment to collaboration and building lasting partnerships.
Life at Creative Activation
Life at Creative Activation
We’re a team of thinkers, doers and problem-solvers who love seeing ideas come to life in the real world. Our culture is people-first and values-driven. We invest in training, celebrate wins, support flexible working and encourage everyone to bring their ideas to the table.
If you want to grow your skills, work on big brands and be part of a genuinely supportive team, this is the place.
Ready to bring your ideas to life with a team that values partnership, positivity and excellence?