Challenge
Energy Australia had struggled to gain momentum in its direct sales channel due to recruitment challenges and high turnover. The brand needed to stabilise its team, improve performance, and create a structure capable of long-term growth and professional service delivery.
Solution
We transitioned the model from casual to full-time roles and introduced the CA People Framework to attract, retain and develop high-performing talent. Leveraging CA’s technology and integrated systems, we improved data flow, productivity, and overall team efficiency.
