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Australia’s retail activation partner. Built on people, powered by results.

We connect brands and shoppers in ways that make a measurable difference. Big enough to scale, nimble enough to care and always led by our PURPLE values.

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Scale you can count on

A national network that reaches every corner of Australia, with the reliability and know-how our partners trust.

Capability that flexes to fit

From mystery shopping to full-scale activations, we bring expertise across categories, channels and challenges.

Velocity when it matters

Fast, focused, and ready to move when you are without cutting corners on quality or care.

About us

The PURPLE Way

PURPLE isn’t just our colour, it’s our culture. It’s the thread that runs through every partnership, project and idea.

Partnership

Long-term relationships built on trust and professionalism.

Unity

Collaborating, sharing strengths and ideas.

Respect

Valuing diversity, supporting community, acting with integrity.

Positivity

Bringing optimism and energy to every challenge.

Laughter

Enjoying the work and celebrating together.

Excellence

Striving to do our very best, every time.

What we do

Merchandising​

Merchandising​

From national rollouts to single-site refreshes, our retail execution teams ensure your brand looks consistent, compliant and compelling at every touchpoint. We make sure every fixture, sign and shelf is set perfectly and stays that way.

In-Store Brand Ambassadors

In-Store Brand Ambassadors

Our Brand Ambassadors embody your brand in-store, engaging customers, building trust and influencing purchase decisions through authentic, knowledgeable interaction. Every conversation drives a stronger connection and a measurable outcome.

Sales Teams

Sales Teams

We deliver high-performing field sales teams who know how to sell. Driving growth, securing share of shelf, and deepening relationships across retail networks. With the right structure and support, your brand’s potential becomes performance.

Customer Experience

Customer Experience

Our mystery shopping and CX programs deliver insight that moves the needle. By uncovering what shoppers truly experience, we help brands close service gaps, improve consistency and lift satisfaction.

Pop-Up Retail

Pop-Up Retail

We design, build and activate pop-up retail experiences that attract attention and convert customers. From creative concept to on-site management, we handle every moving part so your brand stands out anywhere, anytime.

Direct Sales

Direct Sales

We build dedicated B2B sales teams that connect brands with customers, drive acquisition and build loyalty. Whether it’s small business outreach or large-scale partner engagement, we turn opportunity into revenue.
Merchandising​
From national rollouts to single-site refreshes, our retail execution teams ensure your brand looks consistent, compliant and compelling at every touchpoint. We make sure every fixture, sign and shelf is set perfectly and stays that way.
Learn more
In-Store Brand Ambassadors
Our Brand Ambassadors embody your brand in-store, engaging customers, building trust and influencing purchase decisions through authentic, knowledgeable interaction. Every conversation drives a stronger connection and a measurable outcome.
Learn more
Sales Teams
We deliver high-performing field sales teams who know how to sell. Driving growth, securing share of shelf, and deepening relationships across retail networks. With the right structure and support, your brand’s potential becomes performance.
Learn more
Customer Experience
Our mystery shopping and CX programs deliver insight that moves the needle. By uncovering what shoppers truly experience, we help brands close service gaps, improve consistency and lift satisfaction.
Learn more
Pop-Up Retail
We design, build and activate pop-up retail experiences that attract attention and convert customers. From creative concept to on-site management, we handle every moving part so your brand stands out anywhere, anytime.
Learn more
Direct Sales
We build dedicated B2B sales teams that connect brands with customers, drive acquisition and build loyalty. Whether it’s small business outreach or large-scale partner engagement, we turn opportunity into revenue.
Learn more

We help brands show up brilliantly at retail, from strategy to shelf.

Our services flex to your needs, whether it’s driving sales, crafting unmissable activations, or surfacing the insights that shape what comes next.

Explore our services

Trusted by Australia’s biggest brands and proud of it.

Our partners stay with us because we’re easy to work with, proactive when things change, and relentless about results.

Our work
Creative Activation consistently delivers outstanding results for TPG Telecom’s Field Merchandising program. Their team combines professionalism and collaboration, making coordination effortless. They respond quickly, deliver high-quality merchandising that elevates our in-store presence, and always meet deadlines. Creative Activation is a trusted partner whose attention to detail and reliable delivery have improved our retail execution and customer experience.
Sam Faire, Head of Prepaid & Mass Distribution
TPG
The Creative Activation team has been nothing short of amazing since we started working together. We are constantly impressed by their professionalism and the ease of collaboration. They make every interaction a pleasure and deliver exceptional results
Samantha Glenis, Head of Retail Experience and Execution
Bose
Creative Activation continues to be a fantastic partner. They genuinely care about success and consistently bring new ideas to the table, implementing them seamlessly for great outcomes.
Matt Callaghan, 3rd Party Channel Manager
Energy Australia

Ready to make things happen in retail?

We’d love to hear where you want to go next.

Work with us
Chat with us