{"id":1110,"date":"2021-08-09T13:57:52","date_gmt":"2021-08-09T03:57:52","guid":{"rendered":"http:\/\/creativeactivation.com.au\/?p=1110"},"modified":"2023-06-13T09:01:33","modified_gmt":"2023-06-12T23:01:33","slug":"new-edition-of-shopperpanel","status":"publish","type":"post","link":"https:\/\/creativeactivation.com.au\/index.php\/new-edition-of-shopperpanel\/","title":{"rendered":"New Edition of ShopperPANEL!"},"content":{"rendered":"\n<p>Today we launch the 5th edition of the ShopperPANEL Retail Report. In this edition we look at the current retail landscape, with an emphasis on the impact that the COVID-19 pandemic is continuing to have on retail habits.<\/p>\n\n\n\n<p>This report combines data from over 500 respondents within our shopper team specifically diving into their retail experiences and expectations and takes a lens to the impact that the continual lockdowns are having on shoppers across Australia.<\/p>\n\n\n\n<p><strong><u>Some key outtakes:<\/u><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shoppers are willing to spend more with 1 in 3 respondents spending more than expected in-store, prompting the debate around the impact of stock availability and potential decrease in budget restricted purchasing.<\/li>\n\n\n\n<li>Purchases are more planned than ever before with 71% of respondents making planned purchases driven by research before visiting store.&nbsp; This will put an increased focus on changing habits around impulse purchases.<\/li>\n\n\n\n<li>Stock issues continue to be the biggest roadblock to sales with 44% of respondents noting that their chosen product was out of stock however shoppers are open to alternate options \u2013 Visibility and range are key to overcoming this challenge.<\/li>\n\n\n\n<li>Sky high confidence in the Omnichannel shopping experience continues to grow with 91% of respondents more than comfortable with the end to end experience driven by lockdowns moving retailer visits to click &amp; collect.<\/li>\n<\/ul>\n\n\n\n<p>Have you performed your health check on in-store activation and your online presence?&nbsp;<\/p>\n\n\n\n<p>Have you got the on shelf basics right?<\/p>\n\n\n\n<p>Do you have real time visibility to execution and a plan to maximised your on shelf visibility?<\/p>\n\n\n\n<p><strong>Contact us if you\u2019d like to understand how we can help you win in a new retail environment.<\/strong><\/p>\n\n\n\n<p>Click here to download the full version:<\/p>\n\n\n\n<p><a href=\"https:\/\/creativeactivation.com.au\/index.php\/shopperpanel\/\">https:\/\/creativeactivation.com.au\/index.php\/shopperpanel\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we launch the 5th edition of the ShopperPANEL Retail Report. In this edition we look at the current retail landscape, with an emphasis on the impact that the COVID-19 pandemic is continuing to have on retail habits. This report combines data from over 500 respondents within our shopper team specifically diving into their retail [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":1114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[161],"tags":[124,132,125,133],"class_list":["post-1110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopperpanel","tag-fieldmarketing-2","tag-insights","tag-retail-2","tag-shopper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Edition of ShopperPANEL!<\/title>\n<meta name=\"description\" content=\"Today we launch the 5th edition of the ShopperPANEL Retail Report. In this edition we look at the current retail landscape, with an emphasis on the impact\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Edition of ShopperPANEL!\" \/>\n<meta property=\"og:description\" content=\"Today we launch the 5th edition of the ShopperPANEL Retail Report. 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