{"id":1718,"date":"2025-11-12T11:22:40","date_gmt":"2025-11-12T01:22:40","guid":{"rendered":"https:\/\/creativeactivation.com.au\/?page_id=1718"},"modified":"2026-04-29T16:10:19","modified_gmt":"2026-04-29T06:10:19","slug":"insights","status":"publish","type":"page","link":"https:\/\/creativeactivation.com.au\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1718\" class=\"elementor elementor-1718\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41afb228 e-flex e-con-boxed e-con e-parent\" data-id=\"41afb228\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24e00748 e-con-full e-flex e-con e-child\" data-id=\"24e00748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ef43cd elementor-widget elementor-widget-text-editor\" data-id=\"75ef43cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Insights<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25d00002 e-con-full e-flex e-con e-child\" data-id=\"25d00002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7608807e e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7608807e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9dd62d e-con-full e-flex e-con e-child\" data-id=\"7a9dd62d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5150c79b elementor-widget elementor-widget-text-editor\" data-id=\"5150c79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Ideas to help you win at retail<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66714b7e elementor-widget elementor-widget-text-editor\" data-id=\"66714b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re always exploring what\u2019s next. From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-232b7b36 e-con-full e-flex e-con e-child\" data-id=\"232b7b36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-33e10425 e-con-full e-flex e-con e-child\" data-id=\"33e10425\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1dc537 elementor-widget elementor-widget-text-editor\" data-id=\"e1dc537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"p1\">ShopperPanel<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f48d4b6 elementor-widget elementor-widget-text-editor\" data-id=\"5f48d4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ShopperPANEL is Creative Activation\u2019s quarterly research series tracking how Australians shop, think, and buy. Combining data with real-world retail insight, it uncovers emerging behaviours, shifting expectations, and the moments that matter most, helping brands stay connected to the changing mindset of today\u2019s shopper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c063b75 e-con-full e-flex e-con e-child\" data-id=\"c063b75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239b601a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"239b601a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/creativeactivation.com.au\/wp-content\/uploads\/sites\/2\/2025\/12\/ShopperPANEL-Black-Friday-Edition-12.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Edition 12 <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-101ddf9c e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"101ddf9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b820dd6 e-flex e-con-boxed e-con e-parent\" data-id=\"1b820dd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35ab4ee0 e-con-full e-flex e-con e-child\" data-id=\"35ab4ee0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da13e0 elementor-widget elementor-widget-text-editor\" data-id=\"2da13e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"p1\">Articles<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10bd9a76 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10bd9a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-354ac8dd e-flex e-con-boxed e-con e-parent\" data-id=\"354ac8dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b08f661 e-con-full e-flex e-con e-child\" data-id=\"6b08f661\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d439f94 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"2d439f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;1510&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-1510\">.elementor-1510 .elementor-element.elementor-element-731ad1b3{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;border-style:none;--border-style:none;--border-radius:0px 0px 0px 0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;--z-index:90;}.elementor-1510 .elementor-element.elementor-element-731ad1b3:not(.elementor-motion-effects-element-type-background), .elementor-1510 .elementor-element.elementor-element-731ad1b3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-b500f0a );}.elementor-1510 .elementor-element.elementor-element-731ad1b3.e-con{--align-self:stretch;}.elementor-1510 .elementor-element.elementor-element-5ae1b9f1{--display:flex;--min-height:200px;--justify-content:flex-start;--align-items:flex-start;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--gap:14px 14px;--row-gap:14px;--column-gap:14px;--background-transition:0.3s;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-1510 .elementor-element.elementor-element-5ae1b9f1:not(.elementor-motion-effects-element-type-background), .elementor-1510 .elementor-element.elementor-element-5ae1b9f1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-primary );}.elementor-1510 .elementor-element.elementor-element-5ae1b9f1:hover{background-color:var( --e-global-color-accent );}.elementor-1510 .elementor-element.elementor-element-5ae1b9f1.e-con{--flex-grow:1;--flex-shrink:0;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-1510 .elementor-element.elementor-element-4d56f43a{font-family:var( --e-global-typography-0009af8-font-family ), Sans-serif;font-size:var( --e-global-typography-0009af8-font-size );font-weight:var( --e-global-typography-0009af8-font-weight );font-style:var( --e-global-typography-0009af8-font-style );line-height:var( --e-global-typography-0009af8-line-height );letter-spacing:var( --e-global-typography-0009af8-letter-spacing );word-spacing:var( --e-global-typography-0009af8-word-spacing );color:var( --e-global-color-secondary );}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );line-height:var( --e-global-typography-primary-line-height );color:var( --e-global-color-primary );}.elementor-1510 .elementor-element.elementor-element-ce87407 .elementor-heading-title{font-family:\"Montserrat\", Sans-serif;font-size:20px;font-weight:600;font-style:normal;line-height:1.3em;color:var( --e-global-color-f898f31 );}.elementor-1510 .elementor-element.elementor-element-04ef8a8{font-family:\"Montserrat\", Sans-serif;font-size:16px;font-weight:400;line-height:1.6em;color:var( --e-global-color-f898f31 );}@media(max-width:1024px){.elementor-1510 .elementor-element.elementor-element-5ae1b9f1{--justify-content:space-between;}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-1510 .elementor-element.elementor-element-4d56f43a{font-size:var( --e-global-typography-0009af8-font-size );line-height:var( --e-global-typography-0009af8-line-height );letter-spacing:var( --e-global-typography-0009af8-letter-spacing );word-spacing:var( --e-global-typography-0009af8-word-spacing );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-1510 .elementor-element.elementor-element-ce87407 .elementor-heading-title{font-size:18px;line-height:1.5em;}.elementor-1510 .elementor-element.elementor-element-04ef8a8{font-size:15px;}}@media(max-width:767px){.elementor-1510 .elementor-element.elementor-element-5ae1b9f1{--justify-content:flex-start;}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-1510 .elementor-element.elementor-element-4d56f43a{font-size:var( --e-global-typography-0009af8-font-size );line-height:var( --e-global-typography-0009af8-line-height );letter-spacing:var( --e-global-typography-0009af8-letter-spacing );word-spacing:var( --e-global-typography-0009af8-word-spacing );}.elementor-widget-heading .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-1510 .elementor-element.elementor-element-ce87407 .elementor-heading-title{font-size:18px;}.elementor-1510 .elementor-element.elementor-element-04ef8a8{font-size:15px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1510\" class=\"elementor elementor-1510 e-loop-item e-loop-item-1727 post-1727 article type-article status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-731ad1b3 e-con-full e-flex e-con e-parent\" data-id=\"731ad1b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/creativeactivation.com.au\/article\/physical-retails-resurgence\/\">\n\t\t<div class=\"elementor-element elementor-element-5ae1b9f1 e-con-full e-flex e-con e-child\" data-id=\"5ae1b9f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d56f43a elementor-widget elementor-widget-text-editor\" data-id=\"4d56f43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNovember 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce87407 elementor-widget elementor-widget-heading\" data-id=\"ce87407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Physical retail\u2019s resurgence: Why Westfield\u2019s momentum matters more than you think<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ef8a8 elementor-widget elementor-widget-text-editor\" data-id=\"04ef8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWalk into any Westfield this quarter and you can feel it before you see it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1510\" class=\"elementor elementor-1510 e-loop-item e-loop-item-1820 post-1820 article type-article status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-731ad1b3 e-con-full e-flex e-con e-parent\" data-id=\"731ad1b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/creativeactivation.com.au\/article\/the-quiet-revolution-in-aisle-three\/\">\n\t\t<div class=\"elementor-element elementor-element-5ae1b9f1 e-con-full e-flex e-con e-child\" data-id=\"5ae1b9f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d56f43a elementor-widget elementor-widget-text-editor\" data-id=\"4d56f43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNovember 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce87407 elementor-widget elementor-widget-heading\" data-id=\"ce87407\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Quiet Revolution in Aisle Three<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ef8a8 elementor-widget elementor-widget-text-editor\" data-id=\"04ef8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA promotion sells through by midday. A carton of stock gets left in the storeroom. Labels curl, displays shift, facings disappear. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1718","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insights | Creative Activation<\/title>\n<meta name=\"description\" content=\"From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativeactivation.com.au\/insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights | Creative Activation\" \/>\n<meta property=\"og:description\" content=\"From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creativeactivation.com.au\/insights\/\" \/>\n<meta property=\"og:site_name\" content=\"Creative Activation\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T06:10:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creativeactivation.com.au\/wp-content\/uploads\/sites\/2\/2025\/11\/Westfield-Bondi_Trinny-Event_1-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1703\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/creativeactivation.com.au\\\/insights\\\/\",\"url\":\"https:\\\/\\\/creativeactivation.com.au\\\/insights\\\/\",\"name\":\"Insights | Creative Activation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/creativeactivation.com.au\\\/#website\"},\"datePublished\":\"2025-11-12T01:22:40+00:00\",\"dateModified\":\"2026-04-29T06:10:19+00:00\",\"description\":\"From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/creativeactivation.com.au\\\/insights\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/creativeactivation.com.au\\\/#website\",\"url\":\"https:\\\/\\\/creativeactivation.com.au\\\/\",\"name\":\"Creative Activation\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/creativeactivation.com.au\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/creativeactivation.com.au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/creativeactivation.com.au\\\/#organization\",\"name\":\"Creative Activation\",\"url\":\"https:\\\/\\\/creativeactivation.com.au\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/creativeactivation.com.au\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/creativeactivation.com.au\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/11\\\/cropped-CA_Logo_Purple-1-scaled-1.png\",\"contentUrl\":\"https:\\\/\\\/creativeactivation.com.au\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/11\\\/cropped-CA_Logo_Purple-1-scaled-1.png\",\"width\":2558,\"height\":2082,\"caption\":\"Creative Activation\"},\"image\":{\"@id\":\"https:\\\/\\\/creativeactivation.com.au\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/creative-activation\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Insights | Creative Activation","description":"From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creativeactivation.com.au\/insights\/","og_locale":"en_US","og_type":"article","og_title":"Insights | Creative Activation","og_description":"From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.","og_url":"https:\/\/creativeactivation.com.au\/insights\/","og_site_name":"Creative Activation","article_modified_time":"2026-04-29T06:10:19+00:00","og_image":[{"width":2560,"height":1703,"url":"https:\/\/creativeactivation.com.au\/wp-content\/uploads\/sites\/2\/2025\/11\/Westfield-Bondi_Trinny-Event_1-1-scaled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/creativeactivation.com.au\/insights\/","url":"https:\/\/creativeactivation.com.au\/insights\/","name":"Insights | Creative Activation","isPartOf":{"@id":"https:\/\/creativeactivation.com.au\/#website"},"datePublished":"2025-11-12T01:22:40+00:00","dateModified":"2026-04-29T06:10:19+00:00","description":"From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creativeactivation.com.au\/insights\/"]}]},{"@type":"WebSite","@id":"https:\/\/creativeactivation.com.au\/#website","url":"https:\/\/creativeactivation.com.au\/","name":"Creative Activation","description":"","publisher":{"@id":"https:\/\/creativeactivation.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creativeactivation.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creativeactivation.com.au\/#organization","name":"Creative Activation","url":"https:\/\/creativeactivation.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creativeactivation.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/creativeactivation.com.au\/wp-content\/uploads\/sites\/2\/2025\/11\/cropped-CA_Logo_Purple-1-scaled-1.png","contentUrl":"https:\/\/creativeactivation.com.au\/wp-content\/uploads\/sites\/2\/2025\/11\/cropped-CA_Logo_Purple-1-scaled-1.png","width":2558,"height":2082,"caption":"Creative Activation"},"image":{"@id":"https:\/\/creativeactivation.com.au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/creative-activation\/"]}]}},"_links":{"self":[{"href":"https:\/\/creativeactivation.com.au\/wp-json\/wp\/v2\/pages\/1718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/creativeactivation.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/creativeactivation.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/creativeactivation.com.au\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/creativeactivation.com.au\/wp-json\/wp\/v2\/comments?post=1718"}],"version-history":[{"count":0,"href":"https:\/\/creativeactivation.com.au\/wp-json\/wp\/v2\/pages\/1718\/revisions"}],"wp:attachment":[{"href":"https:\/\/creativeactivation.com.au\/wp-json\/wp\/v2\/media?parent=1718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}