{"id":1718,"date":"2025-11-12T11:22:40","date_gmt":"2025-11-12T01:22:40","guid":{"rendered":"https:\/\/creativeactivation.com.au\/?page_id=1718"},"modified":"2025-12-12T09:48:23","modified_gmt":"2025-12-11T23:48:23","slug":"insights","status":"publish","type":"page","link":"https:\/\/creativeactivation.com.au\/index.php\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1718\" class=\"elementor elementor-1718\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41afb228 e-flex e-con-boxed e-con e-parent\" data-id=\"41afb228\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24e00748 e-con-full e-flex e-con e-child\" data-id=\"24e00748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75ef43cd elementor-widget elementor-widget-text-editor\" data-id=\"75ef43cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInsights\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25d00002 e-con-full e-flex e-con e-child\" data-id=\"25d00002\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-7608807e e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"7608807e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a9dd62d e-con-full e-flex e-con e-child\" data-id=\"7a9dd62d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5150c79b elementor-widget elementor-widget-text-editor\" data-id=\"5150c79b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Ideas to help you win at retail<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66714b7e elementor-widget elementor-widget-text-editor\" data-id=\"66714b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We\u2019re always exploring what\u2019s next. From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-232b7b36 e-con-full e-flex e-con e-child\" data-id=\"232b7b36\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-33e10425 e-con-full e-flex e-con e-child\" data-id=\"33e10425\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1dc537 elementor-widget elementor-widget-text-editor\" data-id=\"e1dc537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">ShopperPanel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f48d4b6 elementor-widget elementor-widget-text-editor\" data-id=\"5f48d4b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ShopperPANEL is Creative Activation\u2019s quarterly research series tracking how Australians shop, think, and buy. Combining data with real-world retail insight, it uncovers emerging behaviours, shifting expectations, and the moments that matter most, helping brands stay connected to the changing mindset of today\u2019s shopper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c063b75 e-con-full e-flex e-con e-child\" data-id=\"c063b75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239b601a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"239b601a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/creativeactivation.com.au\/wp-content\/uploads\/sites\/2\/2025\/12\/ShopperPANEL-Black-Friday-Edition-12.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Edition 12 <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-101ddf9c e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"101ddf9c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b820dd6 e-flex e-con-boxed e-con e-parent\" data-id=\"1b820dd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35ab4ee0 e-con-full e-flex e-con e-child\" data-id=\"35ab4ee0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da13e0 elementor-widget elementor-widget-text-editor\" data-id=\"2da13e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Articles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10bd9a76 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10bd9a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-354ac8dd e-flex e-con-boxed e-con e-parent\" data-id=\"354ac8dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b08f661 e-con-full e-flex e-con e-child\" data-id=\"6b08f661\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d439f94 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"2d439f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;1510&quot;,&quot;columns&quot;:3,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-1510\">.elementor-1510 .elementor-element.elementor-element-731ad1b3{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;border-style:none;--border-style:none;--border-radius:0px 0px 0px 0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;--z-index:90;}.elementor-1510 .elementor-element.elementor-element-731ad1b3:not(.elementor-motion-effects-element-type-background), .elementor-1510 .elementor-element.elementor-element-731ad1b3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-b500f0a );}.elementor-1510 .elementor-element.elementor-element-731ad1b3.e-con{--align-self:stretch;}.elementor-1510 .elementor-element.elementor-element-5ae1b9f1{--display:flex;--min-height:200px;--justify-content:flex-start;--align-items:flex-start;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--gap:14px 14px;--row-gap:14px;--column-gap:14px;--background-transition:0.3s;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-1510 .elementor-element.elementor-element-5ae1b9f1:not(.elementor-motion-effects-element-type-background), .elementor-1510 .elementor-element.elementor-element-5ae1b9f1 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-primary );}.elementor-1510 .elementor-element.elementor-element-5ae1b9f1:hover{background-color:var( --e-global-color-accent );}.elementor-1510 .elementor-element.elementor-element-5ae1b9f1.e-con{--flex-grow:1;--flex-shrink:0;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-1510 .elementor-element.elementor-element-4d56f43a{font-family:var( --e-global-typography-0009af8-font-family ), Sans-serif;font-size:var( --e-global-typography-0009af8-font-size );font-weight:var( --e-global-typography-0009af8-font-weight );font-style:var( --e-global-typography-0009af8-font-style );line-height:var( --e-global-typography-0009af8-line-height );letter-spacing:var( --e-global-typography-0009af8-letter-spacing );word-spacing:var( --e-global-typography-0009af8-word-spacing );color:var( --e-global-color-secondary );}.elementor-1510 .elementor-element.elementor-element-7f1f78c5{font-family:\"Montserrat\", Sans-serif;font-size:20px;font-weight:600;font-style:normal;color:var( --e-global-color-f898f31 );}.elementor-1510 .elementor-element.elementor-element-04ef8a8{font-family:\"Montserrat\", Sans-serif;font-size:16px;font-weight:400;line-height:1.6em;color:var( --e-global-color-f898f31 );}@media(max-width:1024px){.elementor-1510 .elementor-element.elementor-element-5ae1b9f1{--justify-content:space-between;}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-1510 .elementor-element.elementor-element-4d56f43a{font-size:var( --e-global-typography-0009af8-font-size );line-height:var( --e-global-typography-0009af8-line-height );letter-spacing:var( --e-global-typography-0009af8-letter-spacing );word-spacing:var( --e-global-typography-0009af8-word-spacing );}.elementor-1510 .elementor-element.elementor-element-7f1f78c5{font-size:18px;line-height:1.5em;}.elementor-1510 .elementor-element.elementor-element-04ef8a8{font-size:15px;}}@media(max-width:767px){.elementor-1510 .elementor-element.elementor-element-5ae1b9f1{--justify-content:flex-start;}.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-1510 .elementor-element.elementor-element-4d56f43a{font-size:var( --e-global-typography-0009af8-font-size );line-height:var( --e-global-typography-0009af8-line-height );letter-spacing:var( --e-global-typography-0009af8-letter-spacing );word-spacing:var( --e-global-typography-0009af8-word-spacing );}.elementor-1510 .elementor-element.elementor-element-7f1f78c5{font-size:18px;}.elementor-1510 .elementor-element.elementor-element-04ef8a8{font-size:15px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1510\" class=\"elementor elementor-1510 e-loop-item e-loop-item-1727 post-1727 article type-article status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-731ad1b3 e-con-full e-flex e-con e-parent\" data-id=\"731ad1b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/creativeactivation.com.au\/index.php\/article\/physical-retails-resurgence\/\">\n\t\t<div class=\"elementor-element elementor-element-5ae1b9f1 e-con-full e-flex e-con e-child\" data-id=\"5ae1b9f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d56f43a elementor-widget elementor-widget-text-editor\" data-id=\"4d56f43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNovember 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1f78c5 elementor-widget elementor-widget-text-editor\" data-id=\"7f1f78c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPhysical retail\u2019s resurgence: Why Westfield\u2019s momentum matters more than you think\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ef8a8 elementor-widget elementor-widget-text-editor\" data-id=\"04ef8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWalk into any Westfield this quarter and you can feel it before you see it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1510\" class=\"elementor elementor-1510 e-loop-item e-loop-item-1820 post-1820 article type-article status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-731ad1b3 e-con-full e-flex e-con e-parent\" data-id=\"731ad1b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/creativeactivation.com.au\/index.php\/article\/the-quiet-revolution-in-aisle-three\/\">\n\t\t<div class=\"elementor-element elementor-element-5ae1b9f1 e-con-full e-flex e-con e-child\" data-id=\"5ae1b9f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d56f43a elementor-widget elementor-widget-text-editor\" data-id=\"4d56f43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNovember 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1f78c5 elementor-widget elementor-widget-text-editor\" data-id=\"7f1f78c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Quiet Revolution in Aisle Three\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ef8a8 elementor-widget elementor-widget-text-editor\" data-id=\"04ef8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA promotion sells through by midday. A carton of stock gets left in the storeroom. Labels curl, displays shift, facings disappear. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ideas to help you win at retail We\u2019re always exploring what\u2019s next. From shopper behaviour to tech-led field solutions. Our insights are short, practical and made to help brands act fast. ShopperPanel ShopperPANEL is Creative Activation\u2019s quarterly research series tracking how Australians shop, think, and buy. Combining data with real-world retail insight, it uncovers emerging [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1718","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insights | Creative Activation<\/title>\n<meta name=\"description\" content=\"Ideas to help you win at retailWe\u2019re always exploring what\u2019s next. From shopper behaviour to tech-led field solutions. Our insights are short, practical\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creativeactivation.com.au\/index.php\/insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights | Creative Activation\" \/>\n<meta property=\"og:description\" content=\"Ideas to help you win at retailWe\u2019re always exploring what\u2019s next. From shopper behaviour to tech-led field solutions. 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