It seems in recent times that most of the talk about retail surrounds online and digital retailing. While there can be no doubting that ‘physical’ retail faces more challenges than ever from the internet, there is no matching the quality of experience that can be delivered from inside a store. Therefore, the importance of winning in store and delivering a memorable shopping experience that encourages repeat purchase has never been greater.
The below video isn’t brand new, but neatly and humorously underlines that physical retail is still hard to beat. Despite being a Google ad!
Richard Hobby – General Manager