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Taking Your Movie Adventures to Extremes – SONY Action Cam Campaign

In a world of action and sports cameras, Sony’s Action Cam is challenging the best of them.
An ultra-compact, lightweight, point of view action camera perfect for recording all your epic moments with amazing clarity and detail.

Sony and Creative Activation teamed up to drive product awareness within selected JB HiFi stores across the nation by educating and demonstrating to customers through dedicated Action Cam Promoters (Brand Ambassadors). Our Action Cam Promoters were kitted up with the latest Sony gear to enable hands on demonstration and “see it for yourself” quality of video capture.

This campaign was a huge success for Sony in the ‘point of view’ camera arena with not only seeing an uplift in sales nationally, but also bringing Sony’s product awareness to the market and educating the end user directly.

Jay at JB Westfield Sydney, demonstrating the live view remote on Action Cam

JB Westfield Action Cam

JB Warringah Mall – Action Cam Display

JB Warringah Action Cam