We're glad you've found us

We're the number one retail partner in Australia and New Zealand, but you've probably never heard of us.

We work with leading retailers and brands, and there's a reason for that!

Check us out
Check us out

Who we are


We've been around since 1984. From the start, it was always about achieving outstanding retail results. It's our way of working, our passion and relentless dedication to accelerating retail excellence that has our clients wanting to stay with us year after year.

Part of the Clemenger Group, Australia's largest and most successful marketing communications group, we are a retail partner without peer.

We're a secret weapon in retail

Retail is a changing paradigm and we know you have challenges that needed solving yesterday.

You'll soon know if we're the right people to help you
accelerate retail excellence.

What we do
What we do

What we do

We don't assume to know your brand like you do,
but we do know retail.

From strategic design and activating field solutions through to customer experience, we generate the frontline impact needed to grow your business.

Is your retail strategy delivering the brand differentiation and sales growth you expected?

There is no ‘one size fits all' when it comes to designing a successful strategy for your retail activation. Knowing what to activate, when to activate, how to reach consumers and ultimately influence their buying decision, is best achieved through a combination of expertise, channel experience and the right mix of sales and marketing services.

In collaboration with you, we will construct a retail strategy designed to deliver the results you want.

Is the reality of your in-store brand activation matching your expectations?

When you have a brand in the marketplace, it takes on a life of its own. It is defined by the way it is presented and by the way shoppers or consumers perceive it.

Successful in-store brand activation requires the capability and flexibility to service the right stores at the right time with the right people. Whether that is product visual merchandising, planograms, relay execution, B2B sales teams or B2C kiosk sales, the field management of your brand is a vital element of the sales and marketing mix.

Are shoppers fully engaged with your brand when in store?

The retail store environment is an experiential destination; however it is also the most competitive landscape for brand switching and sales conversion.

The point of purchase is a brand's opportunity to influence consumer preference.

Brand Ambassadors influence consumer preference by engaging, demonstrating and converting sales at the point of purchase.

Retail Educators on the other hand secure brand preference with the retail floor teams through face to face training and relationship building to drive ongoing brand recommendation and sales uplift.

When customers engage with your brand, is their customer experience by design or by chance?

Customer experience management is no longer a nice to have; it has become the competitive differentiator for brands wanting to succeed in the ‘Age of the Customer'.

Delivering a genuine and consistent customer experience is an outcome of a holistic and purposeful design including both operational compliance and customer engagement.

Using a mix of services including mystery shopping, customer interviews, retail auditing and Voice of Customer (VoC) solutions, your customer experience can become a quantifiable business metric transforming how your business operates.

Retail strategy
Field sales & merchandising
Brand Ambassadors & Educators
Customer experience

Our work

Retail is a complex space.

That's why we're engaged by leading retailers and brands to
accelerate sales & customer engagement every day.
It's what we do.

  • We've worked with Creative Activation for many years now. They are a significant contributor to driving our improved store operations, specifically in listening and responding to our customers. Creative Activation work closely with our team to evolve our programs. They have always been really flexible and outcome focused.

    Peter Green

    Operations Director — JB Hi Fi

  • At Funtastic the in store environment is critical in bringing our brands to life. The team at Creative Activation know our business and our category and they drive our retail execution strategy in true partnership.

    Stewart Downs

    CEO & MD — Funtastic

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    Our clients

    Our clients


    Channels we specialise in

    Grocery · Mass · Consumer Electronics · Toys · Telco · Hardware
    Petrol & Convenience · PHARMACY · Hospitality & Specialist Channels

    • Westfield
    • Diageo
    • P&G
    • Foxtel
    • 7Eleven
    • Warner Brothers
    • Grill'd
    • Funtastic
    • Funtastic
    • Blacker & Decker
    • Officeworks
    • Coles
    • Coles
    • Coles
    • 20th Century Fox
    • Danks
    • JB Hi-Fi
    • JB Hi-Fi
    • Coles Express
    • Coles Express
    • Disney
    • Redbull
    • Sony


    Our values

    Over 30 years in retail

    has taught us that unparalleled service, unparalleled people and unparalleled insights are essential for successful retailing.

    We believe collaboration, flexibility and trust
    are a must for successful relationships.

    Our values

    Back Our charities

    Our values are our core beliefs
    they help to guide us on how to conduct ourselves and how we make our choices.
    Our values are the essence of who we are.

    Partnership An ongoing commitment to our partners, built upon unparalleled professionalism, quality and service.
    Unity A collaborative way of working, harnessing the best of our individual strengths, capabilities and ideas.
    Respect A pride in our conduct, valuing diversity, enhancing our workplace and supporting our community.
    Positivity An optimistic way of thinking, encouraging productive interactions and outcomes.
    Laughter A better way to live and work, having fun and celebrating together.
    Excellence A relentless pursuit to exceed expectations, achieving results we can be proud of.

    Our charities


    We believe that every person can make a difference.

    That's why we encourage all our employees
    to participate in any cause they feel passionate about.
    In addition to our individual contributions all over the country,
    as a business we are proud supporters of:

    Tour De Cure

    Tour De Cure is an Australian based charity providing much needed financial funding for cancer research and support for those living with cancer and their families. Our support of Tour De Cure stems from our Executive Chairman's long-standing partnership with the charity and his continued involvement as an active board member.

    sony foundation

    The Sony Foundation aims to offer solutions to some of the problems faced by young people in Australia today – severe illness, drug and alcohol addiction and homelessness. Our involvement as a corporate partner stems not only from our long term partnership with Sony but also from our shared belief in the Foundation's role in facilitating philanthropy, not just giving donations.

    What's the buzz about?

    Well, we're surprisingly sizeable with a 'real' national footprint across Australia and New Zealand.

    Our scale, flexibility and capabilities are the envy of many organisations.

    Say “hi” to a few of our people
    and see what makes us 'tick'.

    Our people

    Our people


    Gerard Feehan

    Managing Director

    I take great satisfaction out of delivering results for our partners. I leverage my commercial expertise to design, challenge and deliver innovative retail solutions.


    Barbara Di Giulio

    National Account Manager

    I thrive on delivering customer-focused retail solutions that impact key customer touch points and create a competitive edge for our client partners.


    Bruno Maurel

    Executive Chairman

    I add value to our partners by presenting insights from a range of categories, by challenging ideas and doing what it takes to activate sales.


    Joanne Beehag

    Human Resources Manager

    People are the foundation of our business and I take pride in ensuring we meet the changing needs of the business, our clients and team.


    Nancy Smith-Roberts

    Client Service Director

    I love taking a brief from a client and working with my colleagues to develop a tailor made solution that helps them win in retail.


    James Andrew

    Business Analyst

    I enjoy working with a passionate client service team using my financial experience to manage their programs as commercially as possible


    Simone Heath

    General Manager

    Working with our partners to achieve their business objectives through our passionate and professional field teams is what I love doing.


    Colin Brown

    Client Service Director

    My extensive experience on the client side places me perfectly to understand the needs of my clients and to consistently and continuously deliver the best results for them in retail.


    Dale Horrobin

    General Manager

    The results our field teams achieve for our clients from genuine store relationships, care for customers and a desire to go beyond expectations is inspiring.


    Richard Marr

    Commercial Director

    I enjoy the challenge of delivering commercially viable solutions for our clients by developing and deploying efficient and streamlined systems.


    Neridah Wearne

    Financial Controller

    I'm proud to be able to partner with our clients and internal stakeholders to provide both operational and commercial excellence.


    Peter Tait

    General Manager

    Leading a team who are extremely passionate about our clients' brands and always go the extra mile to drive successful outcomes is very rewarding.


    Michael O'Halloran

    Client Service Director

    I'm focused on driving sales by building motivated teams that have engaging conversations with their customers.


    Natalie Hughes

    Operations Director

    For me, it's all about delivering operational excellence. Ensuring confidence in our ability to design, implement and deliver customised solutions for our clients is what drives me.


    Jeeva Paski

    Business Intelligence Manager

    It is rewarding to work with a variety of clients across FMCG, Telco and Consumer Electronics and deliver innovative solutions that meet their IT requirements.


    Chris Wainwright

    National Business Analyst

    For me, it's not just about doing analysis. I love providing those key business insights that assist our clients to drive sales or provide a better experience for all of their customers.


    Contact us

    Let us
    accelerate retail excellence
    for you today


    1300 027 328


    1300 027 328

    New zealand

    0800 787 753

    Drop us a line
    and we'll come and meet with you

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