Our blog


Creative Activation has announced the appointment of Craig Zeelie, as Client Service Director


Creative Activation has announced the appointment of Craig Zeelie, as Client Service Director. Craig joins Creative Activation from Smollan Group, where he worked in both Australia and South Africa.

Craig will be the Business Unit leader for Creative Activation’s syndicated clients and field team, with clients including Wrigley, Mars Pet, Blackhawk, Nude by Nature, Google, Vodafone and 20th Century Fox. The syndicated business unit is a team of over 200 staff members across Australia, accelerating retail excellence in Coles, Woolworths, Big W, Kmart, Target, Priceline, Harvey Norman, JB HiFi, Coles Express, Woolworths Petrol and 7-Eleven stores.

His appointment is effective immediately.

With experience in Technology as well as FMCG categories, including grocery, food and liquor, through field based roles, senior management roles and both supplier and agency side, Craig is unique in being able to provide leadership of end to end activation and retail strategy for client partners.

Peter Tait, General Manager, said: “Craig has an outstanding field marketing background in both Australia and South Africa, working with large clients and driving sales growth and customer engagement for his partners. He is a welcome addition to our team and will be a great partner to our clients.”

Craig said he is very excited to be joining Creative Activation, “Creative Activation is synonymous with innovation and providing dynamic retail solutions with and for its partners. I look forward to joining a team driven by a passion to deliver excellence.”

Creative Activation is a retail partner with proven results in accelerating sales and customer engagement. CA is recognised as a leader in delivering measureable sales growth for retailers and brands throughout Australia and New Zealand.