It’s not often that a Brand with as much legacy as Telecom make a complete overnight brand change out.
Telecom’s brand change to “Spark” is a significant moment and one that will require a multifaceted integrated approach to ensure all channels and touch points achieve a uniformly smooth switch to the new Spark branding.
We are pleased to be working with our long term partner on innovative and effective field solutions to ensure the customer has a great first experience with Spark.
With over 700 Retail and 8000 Convenience touch points the operational planning and reporting mechanisms are a key part of what Creative Activation can uniquely bring to the table – plus of course our great people!
Neville Pulman – Managing Director NZ