Creative Activation

We have recently joined forces with Etihad to help promote the stadium and ensure they are delivering a premium experience for all attendees. Last Friday night saw our first activation in field for the sold out blockbuster between ladder leaders North Melbourne and Western Bulldogs. Our lovely team of brand ambassadors were given the task of creating awareness and engagement of Etihad’s free super speedy Wi-Fi and encouraging downloads of the Etihad LIVE app.

Stationed around the ground during the lead up to the start of the match, our ambassadors were busy engaging with supporters, demonstrating the features of the app and taking photos with fans to highlight the Fan Cam feature that would mean their photos would show up on the big screen at half time.

Our ambassadors will be attending various games throughout the season with the aim of increasing overall Wi-Fi connection numbers and app downloads.